Learning Internet Marketing Without Losing Your Marbles

by Jayne Kopp on November 1, 2010

If there’s one thing I know for sure it’s that learning internet marketing can be absolutely overwhelming and if you don’t hold it together and focus on one (or two) things at a time, it can be enough to make your lose your marbles!

Because of my peculiar personality type, I tend to try to be a human sponge. When getting my feet wet in the industry this was NOT a good thing and it took me a while to realize it.

I had my eye on everybody and everything. I joined every list from self proclaimed guru’s who appeared to be sharing ‘must have’ information or the hottest new product that I shouldn’t live without.

I tried to learn ten skills at once, read everything I could get my hands on, studied the ‘big guys’ … and then I realized….

I was ‘overloading’ on info but I wasn’t actually DOING much at all!

I allowed myself to take in so much information that I had little time to actually put it into practice!

What’s worse is that when I went to actually DO some work, I didn’t know what to do first or where to start!

It became painfully obvious that if I had a penny for every moment I’d wasted thinking, studying and pondering… and to be honest ‘being nosey’ I swear I’d have make a fortune. :-(

If you’re experiencing the same confusion, here are a couple of simple tips to be more productive:

Learning Internet Marketing does take effort in the way of studying and gathering information BUT learn one technique at a time!

I.e.: If Article Marketing floats your boat, learn the basics and the few techniques that make it effective, and then spend your time producing!

Second, DO NOT subscribe to too many lists! I have found in the past that when I initially joined a list, it ‘seemed’ very informative.

It soon became painfully obvious that many people only provide tidbits of information (if that!) but only with the sole purpose of pushing affiliate product after affiliate product down your throat.

Your Inbox fills with multiple emails per day form the same people and you’re soon overwhelmed with the influx and the inability to keep up. What’s more if every email is offering no advice other than why you MUST hurry and buy “X” there is no value in that and it serves no useful purpose.

My suggestion is to choose perhaps three or four informative and helpful individuals who are clearly successful and professional. Subscribe to their lists and if chosen correctly, you will find that their emails are well spaced, and more often than not provide genuinely helpful information while occasionally intertwining the odd suggestion for a product they have found useful.

Don’t bite off more than you can chew. Don’t pay attention to more people than you can listen to. And don’t purchase more than you need.

Focus on learning a skill at a time and implementing it. Once mastered or under control, adopt another technique.

Rome wasn’t built in a day. To build your solid foundation, you must succumb to the fact that baby steps are best to get you to your milestone much faster than trying to full out sprint.

Slow and steady wins the race. Learning internet marketing by doing a little each day will produce better results and save you from spinning in circles and succumbing to burnout!

Can you relate? I’d love to hear your thoughts, experiences and/or suggestions! Leave comment below!

{ 6 comments… read them below or add one }

Kareem Williams November 3, 2010 at 6:43 pm

Jayne… This is a problem we all have experienced Information Overload. Thanks 4 the advice …. I’m going to pass this along ..Good Stuff ..Kareem


Jayne Kopp November 3, 2010 at 9:23 pm

Kareem, thank you so much for stopping by! Information overload is certainly a rampant problem from what I have gathered. It’s comforting to know, particularly as a beginner that we all experience it.


Stacy November 3, 2010 at 9:52 am

Hi Jayne,

You sound like me! I went through all of that as well. I ended up spending hours removing myself from lists that were only trying to sell me stuff (I am now on a select few which offer me value for free) and I also weed through my google reader list regularly too.

You’re right that focusing on one or two things at a time is the way to go. With marketing and/or blogging there is so much to learn and so much to apply but we can’t do it all once. We are so much better off taking it one step at a time!


Jayne Kopp November 3, 2010 at 9:25 pm

Hi Stacy, I did the same thing. I have widdled my lists down to a select few. Occasionally I will hop on another but I am sure to keep track of it to see if it does continue to provide value. if I can see it’s leading upto a focused and continual affiliate push, day in day out, it unsubscribe. Thanks for your comment!


Susanna Hess November 3, 2010 at 9:20 am

Oh my goodness Jayne, this is so true!

I had the same experience when I started off as well. I got on way too many lists, bought too many products, and spread myself way to thin to be effective at anything.

If that doesn’t burn a person out, drain their bank account, and leave them with a bad taste in their mouth, it will wake them up and get them on the right track quick! lol

Thanks for the tips on how not to fall into this trap!



Jayne Kopp November 3, 2010 at 9:26 pm

Susanna, hey, Thanks for keeping tabs on me. I am so relieved that you experienced the same thing. There’s comfort in knowing I’m not alone! I am thankful that I did ‘wake up’… otherwise it could have been unthinkable… I’d still be chasing my tail! Thanks for stopping by!


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