Do You Have to be a Salesperson to Start an Online Business?

by Jayne Kopp on January 30, 2011

Online Business Salesperson

Do you need to be a saleperson to succeed?

Do you need to be a salesperson to start an online business?

There are many people who want to start an online business … but hate sales, and as mentioned in my previous post “Starting an Online Business, Why Some Never Do” you may recall that this is often the reason some dismiss the idea altogether.

I feel this is such a shame because, the truth is you really don’t need to be a salesperson to be successful, and below I’ll share with you the reason I stand behind my belief:

When marketing anything on the internet, whether you’ve chosen to promote an MLM, Direct sales, or any other business or opportunity, the key is to put your customer first and focus on providing solutions and answers to help them solve their problems.

In other words give them what they are looking for, and don’t sell them on what you think they need.

To do this, you should be knowledgeable in your field, and provide solid, valuable content and helpful information. This will position you as a leader and make it much easier to build trusting relationships. It’s called ‘attraction marketing.

The result will be that people will be attracted to you and have a chance to get to know you, trust you and get a feel for who you are and what you are all about.

They will appreciate the information you share up front and in essence your customer will learn from you which often helps them ‘sell themselves”.

By the time they reach out to you it’s often only to tie up a few loose ends which will allow you to remove the ‘selling factor’ and enjoy a relaxed conversation.

If you come across as a sales person and put your need first, you will find you will drive your customers away as nobody likes to be sold. Focusing instead on what you can do for them often result in a win-win for both of you.

In other words, the less you sell and focus on ‘serving’ the better you will do.

I know it’s a bit of a hard concept to get your head around when you are brand new to the industry… but it’s really the way things work online or offline. Once you realize this simple truth, things start to happen.

I had never analyzed this before either, which is funny really. I owned my own business for quite a number of years and spent the bulk of my time ‘selling’ industrial scales. (Yes I know it’s a contrast to where I am today), however when I think about it, I didn’t actually “sell’ then either.

Instead I provided solutions and assistance to my customers to help fill their requirements. By being down to earth, listening to their needs and putting them first, I did exceptionally well.

The same goes for achieving success with your online business, although it took reading ‘Magnetic Sponsoring’(affiliate link) to see the forest for the trees. I realized that with the exception of face to face contact and the fact that the internet puts you in front of a much larger audience, the same principle applies online or off!
If you choose to market an MLM or Direct Sales opportunity, depending on the company, if they are doing their job right, there will be additional resources available to you that will also explain the nitty gritty in a succinct and easy to understand fashion, relieving you of telling, selling, explaining and so forth.

So, in conclusion, you don’t have to be a salesperson to attract an audience.

Providing assistance, and solutions up front, while also marketing yourself as a trustworthy and helpful individual is paramount.

The more knowledge and content you share with a serving heart, and the less you sell, the better you will do… so don’t let the fear of selling hold you back from starting your own online business

{ 2 comments… read them below or add one }

Jym @ MLM Branding January 31, 2011 at 3:58 pm

Hi Jayne,

Very true! Sales is a skill which comes in handy in MLM or direct sales, but it’s certainly not the central to or even necessary at all for success.

Becoming a successful ‘inviter’ is more the way to be. Learning the essence of attraction marketing from Magnetic Sponsoring as you’ve recommended is a good place to start.

In some cases, salespeople actually fail in MLM because they sell their opportunity to the wrong people, instead of finding the right ones and then leading them.

Thanks for sharing!



Jayne Kopp January 31, 2011 at 10:30 pm

Jym, so well said! Sure, sales experience comes in ‘handy’ more from a confidence perspective but it’s not the be all and end all.

As you say, it’s learning how to put yourself in front of those who actually want what you have to suggest, rather than chasing people who are not interested. Thanks so much. You nailed it! Jayne


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