How to Build a Website for Your Online Business

by Jayne Kopp on January 30, 2011

Building a Website


Starting an online business is a topic I’ve written about in my previous posts titled: “How to Start an Online Business” and “Starting an Online Business – Why Some Never Do” .

I’d like to cover a few points I made in yesterdays post, as well as how they related to me when I started and what I did to become unstuck and move forward.

I’m not saying my way is the only way, but I wanted to share what I did to get the ball rolling when I was a complete and utter newbie to the industry and feeling rather alone.

As I’d pointed out, one of the reasons people dismiss the idea of starting an online business (before they even start) is because they lack experience, feel insecure & feel they are not tech savvy enough/computer literate to be successful online.

I find this to be a weak excuse based on personal experience; as when I started examining various options to help me start an online business, my greatest skill was to send and receive emails. Anything beyond that was a new adventure!

With that said, I did know how to ‘surf’ (thank goodness) and was able to examine a couple of ideas I found appealing.

The first “light bulb moment” for me was realizing I was going to need a website, blog… or somewhere I could call home and drive traffic to.

I can remember feeling a little dazed and confused to say the least and not having a clue how I could make this happen.

I contacted a few friends I knew had some experience and who were relatively skilled to ask them if they could advise me how to go about building a web site, or at least point me in the right direction.

Much to my chagrin many responses were somewhat discouraging, as in their effort to ‘save me frustration’ they recommended I hire someone to build it for me or suggested there was ‘waaaayyyy’ too much to learn.

(This is one of the reasons I suggested not to solely rely on your friends for encouragement… but I’ll save my explanation regarding this for a future post). ;-)

The bottom line was, I knew I was going to have to be like “The Little Red Hen” and figure out a solution for myself!

It wasn’t that I was opposed to paying someone to do it, but I wanted to control my site solely… and add content as I wished without having to rely on someone to do it for me and work around ‘their’ schedule instead of mine.

As it happened, it really did turn out (in my opinion) to be a blessing in disguise to find my own solution. Through investigating, I found a resource, that for me turned out to be much more than how to build a website. This solution was Site Build It or SBI.

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I found that by following the lessons taught by SBI, I not only learned to get my website up and running, but I gleaned incredible knowledge pertaining to keyword research, SEO (Search Engine Optimization), narrowing my niche, pre-selling, driving traffic and monetizing my site.

Even today, although I now also enjoy blogging, I still maintain my website with Site Build It and there is still so much more I can learn from it three years later!

I found SBI a little trying for the first few days just because of the various steps you are more or less forced to follow; although I have to admit, by following the instructions to the letter, the result is that you have a website up and running … the right way!

I was most impressed by the attention to detail and thorough instructions. Everything is explained in such a way that even a child build a website step by step. Additionally, every step is provided in BOTH written and video format.

When compared to various web-building courses I considered, the price of SBI is a fraction of the cost in relation to many of these options.

I can say that beyond a shadow of a doubt that learning how to build a web site with SBI has taken me from a complete Technophobe to being somewhere mildly in the middle and today I am able to do more than I ever imagined by myself

I am sure that if you chose the same route, and learn from the same resource that eventually you would gain the confidence to step out and build a blog or take on more tasks and find it to have been a solid base to start from.

The purpose of this post is simply to lend encouragement to those who feel that starting an online business is only for experienced, tech savvy individuals and of course simply suggest the resource that helped me so much. I sincerely apologize for RANTING… I’m just a bit over passionate and not meaning to be ‘salesly’ :-)

I would like to point out that I have provided a few extra clickable links in this post (probably a couple too many) – to take you to a few different pages I found helpful. Additionally I also would like to, in full disclosure advise you that these are affiliate links and you are more than welcome to go directly to the site through the search engines if you wish.

I’m hoping you will realize that this online industry is for anyone who truly wishes to make it happen and although there are many alternate resources than the one I recommend in this post, this worked for me and can work for you to give you a fantastic and sensible overview and excellent understanding to help you in the future.

I can honestly say that learning how to build a website with SBI when starting your online business is something that will serve you well and in my opinion, will be a decision you will not regret.

{ 4 comments… read them below or add one }

Marlon @ productivity bits February 10, 2011 at 2:27 pm

With the growing popularity of social networks and other collaboration channels online, the need for a website/blog is not confined only to online businesses anymore. Brick and mortar businesses need some sort of communication door for people “out there”. It’s almost hard to expect for people to find you by “accident”. Your website/blog, if you’re a business, is a big asset.

Reply

Jayne Kopp February 10, 2011 at 2:36 pm

Marlon, Thanks for your EXCELLENT comment. You are absolutely right… and frankly I should know better! :-) – I too had a brick and
mortar business for 15+ years and had a website but unfortunately I did not build it myself. It was only after working on the internet that I decided
to take it upon myself. Sorry for not thinking outside of the box… but thanks for bringing that up. This day and age it truly is important for all
businesses. ~Jayne~

Reply

Monyelle January 31, 2011 at 3:54 pm

Thanks for the website builder suggestions!

Take care,
Monyelle

Reply

Jayne Kopp February 10, 2011 at 2:37 pm

Monyelle, you are welcome. I found this to be an excellent learning tool for many aspects of working online. Blogging came much later but
due to SBI and what it taught me, it was much easier to get my head around. Thanks for stopping by. ~Jayne~

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