Too Much Competion to Start an Online Business?

by Jayne Kopp on February 3, 2011

Too Much Competition Online Business

Always Room at the Top!

One of the soppiest excuses people use abandon dreams of starting an online business is they fear there is too much competition.

While internet marketing is highly competitive it is no different that anything else in that regard. It also has many additional benefits to running a brick and mortar business.

It’s also a fact that if everyone thought there was too much competition, nothing would ever progress and the world would be a pretty boring place!

People would never get into business online or offline for that matter. There would be no restaurants, clothing stores, shopping malls or new books to read!

There would be no sport teams or similar activities for us to enjoy. We’d never encourage our kids to join baseball, soccer, or ballet or have hobbies …all because millions of others were already doing it and we’d be worried they might not get noticed!

(Give me a break!) ;-)

With this analogy out of the way, there is a very important point to consider where starting your own business is concerned and that is there is only one YOU! Since nobody can be exactly the same, possess the same qualities, or have exactly the same talents… the fact is YOU have no competition!

We also don’t have all the same interests either which is a good thing because it means we are not all going after the same audience, nor is this audience equally interested in ‘everyone’ all at the same time!

Speaking of audiences or potential customers, one of the benefits of the internet that I referred to earlier, is that it supplies the largest audience of potential customers imaginable … literally at your fingertips!

You’d be hard pressed to find this size of crowd anywhere else. It’s like shooting fish in a barrel if you play your cards right.

The key to success in online marketing is to be unique and focus on a small segment of this population. You do this by being yourself (which nobody can duplicate) … then provide to them what they are looking for in a way they can relate.

You only need to be noticed by a tiny fraction of these people to carve out a very successful living.

Another point I would like to make about competition is pertaining to Network Marketing opportunities. There are literally MILLIONS of people involved in this industry, yet it certainly doesn’t stop hundreds of thousands of others from getting involved on a daily basis. Not to mention the sheer volume of new opportunities popping up like weeds.

Speaking of popping up like weeds: Have you considered the fact that a new person is born every second and at the same time, the younger generation is entering the work force?

Then does it not only make sense that many of these newbie’s will eventually become either great customers or possibly potential partners?

The point is there is never a shortage of new eyeballs for your business!

While on this topic of continual change, I would like to also share a statistic I read a while back (it could have been Forbes Magazine)… but don’t quote me:

I read that a new home business is started every 8 seconds world wide and that most of these people are first time entrepreneurs! That is quite something to get your head around!

So my question is: If there was no point to getting into business and the online world was saturated, then why are so many people doing it? Could they ALL be wrong?

The bottom line is, don’t focus on what anyone else is doing, just put your nose to the grind and focus on what you’re doing.

If you must think about competition, look at its benefits instead: It keeps you sharp, forces you to improve and can be an excellent source of motivation to help kick your creative juices into high gear to woo your ever growing audience!

If you’re sitting at home on your pity potty, letting fear of competition to hold you back, its time to give our head a shake! Get out there, fly at it and show us what you’re made of! We’re all waiting ;-)

I hope my rant has changed your opinion and given you the drive to get in the game because the truth is, if you’re willing to work and believe in yourself you will soon find that despite the obvious competition in any industry, there is always lots of room at the top!

{ 8 comments… read them below or add one }

Susanna Hess @Internet Video Marketing February 4, 2011 at 10:44 am

Hey Jayne,

Great little rant there. lol You brought up a lot of points that not everyone thinks about.

The thing is, competition can actually be a very good thing. If we do it right, we can use the competition to really shine. ;)



Jayne Kopp February 4, 2011 at 10:56 am

Hi Susanna, thanks for stopping by. I enjoyed writing this post, although it didn’t flow as well as I would have liked. (not one my usual ‘masterpieces’ LOL..however I feel the points I wanted to make came through. I totally agree with you regarding competition being a good thing. It drives you to continually improve and push yourself to be the best you can be! Lovely seeing you. Will be dropping by to check up on you soon! Jayne


Jack Foley February 4, 2011 at 1:04 am

In network Marketing you have no competition as there is only one of you in the world

Market yourself and all will fall into place..

Thanks for sharing..


Jayne Kopp February 4, 2011 at 10:57 am

Hey Jack, lovely to meet you. You are 100% right. You have to market ‘you’… and because we are all different, we are impossible to duplicate. Cant wait to head on over to your blog soon! Jayne


Bryan Salek February 3, 2011 at 10:14 pm

I’m definitely stealing a few of these points to drop in response to the “no time” objection.

Thank You,


Jayne Kopp February 4, 2011 at 11:00 am

Hi Bryan, lovely to meet you. Please feel free to share some of the points. It was a bit of a ‘choppy’ post, but I am glad you gleaned a few ideas of getting the message across. Its so important to just be ourselves and think of the competition as a way of making us better! Thanks for stopping by. I’ll come over and check you out soon. I have been on a roll lately talking about ‘excuses’ and although I didn’t list the ‘no time’ excuse it is on my list to cover off. Let me know when you write yours… I might “steal” a few of your thoughts too! Thanks Bryan! ~Jayne~


sheenaprailleau February 3, 2011 at 8:31 pm

Great points I can remember many times when I had the frustration of starting an online business.


Jayne Kopp February 4, 2011 at 11:01 am

Thanks for visiting Sheena. Lovely to see you. Yes … when starting out and looking at all the competition it can feel a little baffling. I am sure you have found now that you have started that it’s a none issue and if anything you might also learn from other too! Thanks again for your comment! ~Jayne~


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