Are you nibbling at a small niche market or aiming at the whole enchilada? In other words, are you shouting out to anyone and their two toy poodles attempting to capture their attention to increase your blog traffic?
If you’re new to blogging there is a good chance you’re holding a big sign saying ‘everybody welcome’… and that’s perfectly understandable. Many of us have done the same.
After all, starting a new blog or online business is a very exciting venture. At first we tend to hit the ground running, brimming with enthusiasm like a rabbit on Viagra hoping to catch the attention of anyone and everyone with a pulse.
Unfortunately however, this approach is not effective and will not produce quality results for your marketing efforts. Instead you’ll be left feeling like the Maytag repairman… lonely!
So what do you do?
Instead you choose a specific niche market and below I’ll explain what it is, how to find it and why it is important:
A niche market is a specific group of individuals within your larger overall target possessing personal and/or professional similarities, lifestyles, wants and needs.
Selecting carefully should result in an increased probability they will have a greater interest in your product or service thus proving to be a better “quality” customer or potential partner, despite being part of a smaller sub category.
By narrowing your focus to this smaller group you will find it much easier to attract their attention and build stronger and more binding relationships. It will allow you to in essence climb inside the minds of your customers to get to know them on a far deeper level, speak to their needs and provide the exact solutions they seek.
For example: I am involved in the personal development industry which is an incredibly broad category covering everything from anger management, improving self confidence, creating life changes, goal setting and success, breaking habits, spirituality, personal enlightenment, overcoming limiting beliefs much, much more! (Phew!)
Although it would be nice, I realize that attempting to target this whole industry would only result in diluting my effectiveness.
While many of these categories overlap, breaking them into sub categories will be far more effective as not everybody will be interested in every possible topic.
Honing in one on or two particular areas such as creating personal and financial changes and overcoming limiting beliefs allows me to do a much better job and enjoy greater results despite it being a smaller sub category
Even though I have narrowed my focus, I could still drill down further to target an even smaller demographic. I.e.: women, single women, single women with children or even retired women interested in personal development or a business opportunity.
As another example, let’s take the ‘Sports Industry”:
Would you set your focus on soccer, baseball, football, tennis, skiing, snowboarding all at the same time??
I’m sure you would agree it would certainly be a challenge to be the best you can be by covering them all.
You’d obviously glean better results focusing on one or two categories that are closely related such as skiing and snowboarding.
Drilled down further, you might focus on skiing lessons, skiing destinations, or even skiing equipment.
While it is easy to veer off track occasionally, I hope you can now understand how sticking to a smaller ‘targeted group’ proves that less equals more in the long run!
You will also discover that once you have pinpointed your specific audience everything becomes else much easier.
You will gain a better understanding of your customers’ problems, feelings, and challenges and will be able to sense how they search for solutions. This information will also improve your keyword research as you will know exactly what to put before them in the way of answers and solutions to satisfy their needs
Now your only responsibility will be to keep your visitors by enamouring them with your content!
Coming up with new ideas can also be challenging from time to time particularly with the amount of other information pulling people in so many directions, but thankfully there are many ways to build these relationships and play into the hearts of your readers.
If you struggle with ways to create valuable content, I encourage you to take advantage of a great set of suggestions “202 Bite Sized Tips to Insanely improve blog traffic“ compiled by my good friend Ana Hoffman. These tips are sure to awaken your creative juices to produce helpful advice and captivating posts to keep your readers coming back for more!
I hope this information has helped you to understand that selecting a specific group of people, while initially is a difficult concept to digest, it is actually a positive move despite not aiming for the larger population.
The truth is that stepping back and spending quiet time to analyze your preferred customers will pay dividends in the long run.
Swinging aimlessly and stabbing in the dark will only result in a few ‘quick’ short lived glances, and do nothing more than inflate your bounce rate.
In contrast, speaking to a small niche market will enable you to provide focused quality content which overtime will improve your blog traffic and produce converting customers and grow your business.
If you have any suggestions on finding a niche market or improving blog traffic, please share your ideas below!