When deciding to promote a Network Marketing Business Opportunity, a natural part of the process is selecting the right sponsor to coach and mentor you to get your business up and running.
Though it’s important to choose the ‘right’ sponsor (online or offline) today I am primarily assuming you are marketing your venture online, even though the same principles apply for both.
In my opinion selecting a sponsor is as important and equally exciting as deciding on a network marketing business itself.
Marketing your business online is particularly beneficial due to the simple fact that your sponsor can reside in any corner of the world thanks to technology, and still be equally effective as if they lived next door.
Because of this vast territory, you will likely find there will be no shortage of people vying for your attention in hopes you will partner with them, therefore it is important to ensure you use this to your benefit and choose wisely.
I’ve personally worked with a number of sponsors over the years, hence, I feel with a few years under by belt, I have a fairly good grasp on the good, bad and ugly aspects of both what to look for in a sponsor & sponsoring alike.
With this said I recognize where the line(s) should be with regards to the expectations and responsibilities on both sides. (Yours and theirs)
Below I will suggest a few thoughts to keep in mind when venturing into any network marketing business opportunity and selecting someone to help you.
*Before you sign up with a sponsor, it is imperative that you take the time to ensure the person is the ‘right fit’ for your personality.
*Spend some time getting to know them on a variety of levels, personal, business and clarify how they intend to assist you as well as their expectations of you.
*If a sponsor implies a guaranteed outcome and that everything will be a bed of roses, in my opinion, this should be an indication they are not being up front.
I’m not saying there is anything wrong with honest enthusiasm, but in my opinion, a good sponsor will also ensure you realize up front that you will have to roll up your sleeves and put effort into building your business.
*In other words, the better choice would be to place your trust in someone who is not afraid of putting all their cards on the table and telling your how it is. (By how it is… I mean that building a business takes work!)
*Once you have established a feeling of trust and transparency; ask the sponsor ‘how’ they intend to support you.
Here are a few responsibilities of a good sponsor. (My opinion):
*A sponsor should be there provide the necessary information about your business opportunity and the company and to initially help you become familiar with things such navigating your back office, schedules of events, and the policies of the company.
*Until you become familiar, they should keep you informed with regards to upcoming events, changes to policies and other pertinent information. (At least in the beginning)
*To assist you to develop a business plan, get clear on your goals and implement a few marketing strategies.
*Supply you with the necessary training to get your business set up; this could include assistance with your website, blog, landing pages, etc. As well as effective marketing methods for lead generation.
*They should follow up to ensure you are on track, and to help refocus or tweak your marketing efforts if necessary.
*They should be willing to share new ideas or suggestions from time to time until you can take the training wheels off and feel comfortable ‘riding alone’
*They should make themselves available to answer any questions you may have and to offer suggestions to help you along. (I would recommend setting up a schedule to discuss these issues and times to touch bases in the beginning)
Here are a few things I do not feel your sponsor should be responsible for:
While I realize this may surprise you, (I’ll say it anyway )…providing your sponsor has followed through with their commitments (similar to the above suggestions), he or she cannot be held responsible for your success!
Let me explain:
As a coach / sponsor myself, I feel I have a pretty good idea about what a coach/mentor can do… and what we can’t do.
From my standpoint I know there is only so much we CAN control and take responsibility for.
For example: From the moment I started my career and formed my first partnership, I have always poured my heart and soul into sharing absolutely everything I know with my partners to help them grow their business.
Naturally as a newbie, I didn’t have as much knowledge as I do now, and that is quite understandable and absolutely acceptable. (We all start there!)
As time went by however, I continued to learn, and have always passionately shared new helpful information.
As my knowledge increased, I even built a full on training site and implemented a number of stepping-stone-like lessons to help my partners get set up efficiently without overwhelming them all at once.
Despite my efforts, I’ve certainly felt some disappointment along the way as I’ve worked with some people who have failed miserably.
I used to beat myself up and feel I had fallen short and had not done my job as ‘mother hen’ so to speak.
On the upside however, I have also worked with people, who despite receiving the exact same training and support absolutely astounded me and ‘kicked MY butt’ with astonishing results.
Thankfully, I realized that the results of my partners really had nothing to do with ‘me’ personally, but everything to do with ‘them’ and their dedication to follow through with consistent work ethic and whether they were “truly” serious about success.
My point is that if your sponsor IS providing you with the necessary guidance to get set up, mapping out your business plan, sharing effective marketing methods and other necessary information… success is about making choices and is really up to YOU!
Far too often I have run into people who have “tried” various business opportunities and seen no results.
What frustrates me is that usually the first thing they’ll do is point the finger at their sponsor, rather than take responsibility themselves
Don’t get me wrong, I am not discounting the fact there are some sponsors who do not fulfill their obligations and will take your money and disappear into the sunset; I’ve seen it first hand.
More often than not however, most people (in my experience) are helpful and will furnish you with the necessary assistance in order to get the wheels in motion as most of us genuinely wish to help you succeed.(after all, isn’t that what it’s all about?)
I am aware that occasionally, you may run into challenges not related to the business opportunity, but rather your own skill.
When I started, I was an even worse technophobe than I am now, and there have been many times I felt like throwing my laptop into the middle of the road.
I have worked with people in the same boat as well, and spent countless hours to the phone I almost had cauliflower ear while trying to help with some pretty basic tasks.
Though I feel it’s awesome if your sponsor will also be your ‘techy go to’… I don’t feel they can be continuously at your disposal… they do have ‘their’ business to run and likely others they assist.
If they agree to help you with unrelated challenges, great! The bottom line still, in my opinion is that you also take responsibility and at least put some effort into helping yourself as well.
In conclusion, there are definite responsibilities on both sides of the coin: Those of your sponsor, and those that are yours.