Is your online business failing… or could it be that you’re just not DOING?
You may have heard that particularly in our industry (online marketing) that only 3% of the people who start an online business actually succeed, while 97% fail.
Although this statistic is true, it’s enough to put anybody off from even trying if you’re amongst the weak at heart.
The truth is however, even though it’s OK to hear this statistic, it isn’t one you should spend too much time focusing on.
While it is true that many people do fail while building an online business, it is also true that most people don’t actually FAIL in the true sense of the word, they just don’t put any work into making it succeed.
In other words they don’t actually ‘do anything’ or ‘take action… and that is the bottom line.
In the end, they only fail because they quit… or ‘log off’ for good!
Now here are my thoughts on the topic and believe me, this is based on personal experience so I do know a thing or two about a thing or two:
First of all, I’d like to mention that in my humble opinion starting an online business is one of the all time best moves you can make.
If you haven’t made the move to starting an online business… yet you’ve thought it to death… all I can say is “get on with it”!
Not only do you have the opportunity to earn an outstanding income, create time freedom to spend time doing the things you love, not to mention the personal fulfillment; it’s one of the most cost effective business endeavours a person can embark upon.
As long as you use that ‘loaf’ of yours (the one between your ears) and don’t dive into something that is far beyond your budget; you hold onto a bit of common sense, it does not have to be scary!
What’s there to be scared about anyway?
You can get a business up and running for a fraction of the cost of starting most brick and mortar businesses and what’s even better is you can literally reach the ends of the earth right from your own kitchen table!
Furthermore there are so many helpful individuals online sharing marketing information that it’s enough to make your head spin!
With that said though, this is where the problem often lies.
You see, although it’s wonderful to have all this free information at your finger tips, and hundreds of helpful individuals all sharing their own two bits, the problem is its so easy to become ‘dummied’ with information overload. So much that often you just don’t know what the heck to do first.
Additionally, you can gather so much information, that you waste days, months or years gathering and hoarding everything you’ve read.
Now, not only have you wasted time, you become even more confused and can’t keep things straight. Finally after filling your noggin, you get to the point that none of it ever gets put into practice.
At the end of the day, you’re absolutely worn out… and it’s not from being lazy… it’s from working hard gathering all these goodies that you no longer have the energy to really understand what you’ve learned, let alone DO.
As I say, I’ve been there and it’s absolutely frustrating. You look back on your week and wonder ‘what the hell have I been doing?”
Take my advice on this one. If you have an online business and you are feeling discouraged because your just not making tracks…and you feel as though your online business is failing; ask yourself if you’ve actually been putting your nose to the grind and putting the information you have learned into practice. IN other words, how much have you been DOING?
I’d be willing to bet you’ve been working hard… at ‘gathering’ and ‘learning’, but theory doesn’t produce results. Only the practical action will make things happen, put you out on the front line and let the world know you exist.
Here is another side note while on this topic… one that is definitely worth mentioning.
Sometimes by learning all this ‘new’ stuff, you can actually feel more defeated that if you didn’t learn it at all… especially in the beginning.
The reason is that learning new things means you have to actually ‘do’ something you have never done before. Sometimes this is intimidating due to the fact that it is “new” and therefore a new experience.
Naturally there’s going to be a learning curve with any “first crack” at doing something for the first time. If however, you allow your inside voice to talk you out of putting the pedal to the metal and doing what you’ve learned because of lack of experience… you wont actually put anything into action, hence all this ‘learning and gathering’ becomes a scape goat to continuously procrastinate!
As I say, I know. Been there, done that.
So here’s the message I want to leave you with. “Start where you are, use what you have, do what you can” – regardless of how ‘basic’ it might feel.
Second, don’t be nosey, mind your own business, not what everyone else is doing.
Don’t over learn. Start with the basics; take a couple of steps daily. (More if you can).
If you need help staying on track, make a list. If the list isn’t clear… or none of it’s clear because you’ve gotten yourself into such a tizzy, consider finding a coach.
This way, you’ll be able to plan a strategy and you’ll have someone to be accountable to. I know it helps. Call me for info if you need a hand.
In the meantime, don’t clutter your mind with things you’re just not ready for. There are literally hundreds of new courses, tips, techniques, so called new secrets coming out every hour on the hour and everybody has their own opinion.
Put your blinders on and make a start. Some of the most successful marketers I know don’t use half the bells and whistles that are out there and just knock the ball out of the park.
You don’t have to be a rocket scientist; you don’t have to keep a library of courses. Basic is good. Anyone can succeed by rolling up their sleeves and getting down to taking action. Over-thinking and analysis paralysis is why a good portion of that 97% fail.
As my coach says ‘you don’t have to get it right, you just have to get it going.
Getting going is the only way you’ll get your online business off the ground. (Did you catch you don’t have to be perfect either?)
Feel free to contact me if you need help with your online business. I know what it’s like going in circles.
Photo credit: Seeka