If you currently have your own business, particularly an online business, you may have heard people referring to ‘your big why’ in other words, your ‘reasons for starting a business in the first place.
To be honest when I first looked into starting an online business, I didn’t really address my big why very closely at all. I just wanted to find an alternate way of earning since I had sold off my ‘offline business’ and was now a stay at home mom.
It wasn’t until someone asked me ‘what is your big why?’ that I really began to look closely at the reason for doing what I was doing.
Of course I still wanted to earn an income… but there was more to it.
When I really drilled down to the root cause that got me off my proverbial backside to start making tracks it all boiled down to creating a great lifestyle primarily for my children.
I wanted nothing more than to be able to provide them with whimsical childhood memories…and I wanted to be there for every moment enjoying their growth and experiences first hand. I didn’t want to be married to a job with set hours that would force me to miss out on a multitude of ‘firsts’. I wanted to be in full control and never regret not being there when I looked back years down the road… (As many do)
Now your big why might be different from mine… and that’s OK. Perhaps you simply want to break free of the rat race and fire your boss. Maybe you want more time to travel and simply be the controller of your own destiny. Perhaps you want to buy a house or have the ability to drive a nice vehicle and just simply enjoy life as you deserve to do.
At the end of the day, it doesn’t matter what your big why is… as long as you know what it is and that it is important enough for you to get started, progress and continue working towards your goals.
Now funnily, a week or so ago, I was sharing my business with a coaching client. We were discussing her big why, which btw was similar to mine.
As the conversation progressed, and we were determining her target market, it occurred to me that during this exercise it is also important to determine or discover your purpose… and that your purpose is actually different from your why.
As we discussed her plan of attack, I thought I would ask her what her purpose was. In other words what was her mission in conjunction to her business?
At first she didn’t quite ‘get’ where I was coming from… so I explained to her what I meant and I’ll share it with you to see if you agree:
Your Big Why & Discovering Your Purpose
As mentioned, my big why is firmly in place, but when I go out to attract others, I do so with the intention of helping them get the wheels turning to start a business and improve.
My purpose is to empower and to help them overcome limiting beliefs and the road blocks that have held them captive. I’m all about encouraging as many people as possible to step out to achieve, be happy and create the life changes they have always wanted to make.
I’m not talking ‘everyone’ either. Some people just aren’t cut out for being an entrepreneur, but there are those who are… but they’re just stuck and need a helping hand and a gentle push in the right direction.
It both drives me nuts and saddens me that so many spend their whole life “over thinking” things” yet never DO what their heart desires.
So often, too many people end up looking back years later… or even at the end of their run on this planet “wishing” they would have done something fulfilling when the opportunities presented themselves instead of letting time fly and tick away.
I do believe that discovering my purpose was a gradual transition though. It didn’t occur all at once in fact it took me a while to realize and be very clear about who I hoped to reach out to … and ‘what’ my message would be.
I also firmly I believe it came as a result of personal growth and some unfortunate experiences such as losing dear friends who had been taken well before their time; who in some cases had missed opportunities to do a few things they had always wanted to do.
I’m not saying I’m Mother Theresa by any stretch, but I truly did discover my passion and develop a genuine desire to reach out to help, rather than plug away solely to earn.
I can always remember one of my mentors saying that a successful business isn’t about us… it’s about who we help in the process. I think that’s another way of saying how important it is to discover your purpose and how it can make a positive impression on the lives of others once you have.
Again, I will admit wholeheartedly that I didn’t buy into that at first and it isn’t because I’m selfish. I am actually not… I just didn’t realize the importance … and the penny didn’t really drop until I heard Zig Ziglar say:
“You can have everything in life you want, if you will just help other people get what they want”.
I feel the sooner you get your head around this truism, the faster you will discover your purpose and how it will help finding your passion while you’re at it.
Laying the foundation of your business becomes more enjoyable and planning to reach your desired end result is easier and more fulfilling.
What are your thoughts? What is your big why… and what is your purpose or your mission statement for your own business? Have you discovered your passion while running your business?
Please leave me your thoughts and if your find value in what I have written, please share it on your social networks.